The idea here is to increase search traffic by getting more clicks to pages that already rank. As you can see above, results with schema are boost traffic to website more visually compelling, and because of that, they can often earn more clicks. It might be worth us switching it out and monitoring if there's any increase in clicks. You can find these pages in the Top Pages report in Ahrefs' Site Explorer or Google Search Console click data.

A good landing page is highly focused, with a single goal or call-to-action (CTA). Instead, direct users to a dedicated landing page designed specifically for that campaign. Remember to also engage with your audience by responding to comments and messages to build a loyal community.

Traffic figures are each page's total estimated organic traffic across all its keywords, not traffic from this one query. We got 516% more traffic to one landing page in under six months by correcting it, which I'll come back to below. This is the single most expensive mistake in the tactic list, because the fix is usually a page you already own rather than new content. Sometimes the best-performing content for a keyword isn't a blog post. For example, the Spanish translation of our post about affiliate marketing brings in an estimated 8K organic visits each month.

• The best way to increase website traffic with Facebook is to start a Facebook community in your niche and curate relevant content from your blog.
• Don’t overlook platforms like Medium and LinkedIn Articles for additional distribution, as (unfortunately) they seem to be favored by Google.
• Pulling a competitor’s backlink profile reveals the sites already willing to link to content in your niche – a ready-made outreach list.
• Transform high-performing blog posts into videos, infographics, podcasts, or email sequences to reach audiences in the formats they prefer.

#10. Start a podcast

Analyzing your traffic sources will reveal which channels bring in the most engaged audience, allowing you to focus your efforts where they matter most. The goal isn’t just to get more traffic; it’s to attract the right traffic. By tracking and analyzing your data, you can make informed decisions instead of guessing what works. This is where web analytics tools, such as Google Analytics 4 (GA4), become indispensable. It’s the first step toward building brand awareness, generating leads, and ultimately, increasing sales.

You can set specific triggers (like time on page or scroll depth) and conditions to show them to the right people at the right time, maximizing your conversion rates. Elementor Pro’s Form Builder and Popup Builder let you design and deploy effective email capture forms and pop-ups across your site. Unlike social media, where algorithms control your reach, your email list is an asset you own. Building and testing these pages needs to be a fast and efficient process.

Write Remarkable Content on Your Blog

Don’t just post a link; create an engaging caption that teases the content and encourages your followers to click through to learn more. Your social media profile is often a potential customer’s first interaction with your brand. They allow you to connect with your audience, build a community, and direct followers back to your website. Social media platforms have evolved from simple networking tools into powerful channels for driving traffic and sales.

With this technique, you’re going to see the biggest lift in content that already brings you traffic. If you can make your titles more compelling to the searchers, you can get more clicks even if your rank stays the same. Or use the AI identify intents feature, which reads the SERP for you and names the distinct intents behind a keyword, along with which positions serve each one. Start in Keywords Explorer with a seed term from your niche, then use the intent filters in the top bar to exclude informational intent. There is no blog post in the top 30 either, with one exception at position 18 (IBM's explainer), and it pulls an estimated 2,000 visits against ElevenLabs' 44,000.

Improve Your Page Speed

Optimize your videos for search by uploading them to YouTube with keyword-rich titles, descriptions, and tags. Video is an incredibly engaging format that can significantly increase the time visitors spend on your site. Technical SEO ensures that search engines can effectively crawl and index your website. Keyword research is the process of identifying the words and phrases your target audience uses to search for products, services, or information related to your business. It focuses on attracting organic, or free, traffic from search engines like Google. Search Engine Optimization (SEO) is the practice of improving your website’s visibility in search engine results pages (SERPs).

This means that you can use internal links to give pages on your site an SEO boost. But with this technique, you’re in control of the backlinks—so you can give your SEO a boost fast. After all, they’re one of the strongest ranking factors. From here, you can eyeball the list of topics where searchers expect fresh information and update them. With the right SEO tweaks and a little strategic effort, you can turn that potential into real organic traffic, starting today.

Dumping tens of thousands of pages on your site sounds like growth, but if the content is thin, duplicated, or irrelevant, it's a fast track to an index bloat problem. Just because a topic is trending doesn’t mean you should write about it. Here’s a list of SEO missteps that might not just stall your growth or get you deindexed altogether. Google confirmed in February 2026 that Googlebot processes only the first 2 MB of raw HTML and ignores the rest. This takes 30 seconds and is worth doing before anything else on this list. You have a certificate, but individual resources still load over HTTP.

Step 1: Start with a Business Blog

We could have put our SEO glossary in the main nav for a ranking bump and chose not to, because it isn't what most visitors are looking for. Anything more than about 6 clicks from the homepage is getting a thin trickle. So an audit report sorted by volume is sorted exactly wrong.

They don't affect rankings, and Google rewrites them 62.78% of the time, even when you do write one. That decision process is a content audit, and we cover it properly in our guide to content audits. One of the smartest ways to drive ongoing organic traffic is to transform parts of your product into free, SEO-optimized tools. You can put up a sign, add it to the receipt, print a QR code on your packaging, or send them a special link via email or chat. To resolve this, we created a basic pillar page that included internal links to all our case studies. If you solve any possible cannibalization issues, your content may rank higher and, as a result, you get more organic traffic.

There are amazing businesses right now that don't have the ability to scale or that are managed poorly, so merging with these companies could significantly accelerate your profitability and market shares. A business can safeguard steady earnings and increase income if risk and opportunities are successfully diversified. One way of increasing market share is through diversification. While the holy grail is increasing market share, changing the product for one extension risks alienating existing customers. A great media relationship should also provide the opportunity for specialized distribution among an increased number of channels.

Too often, brands ignore the experience gap, leaving negative customer experiences that cause brand detraction. Brands cannot out-market a poor experience. To elevate the shopping experience, luxury brands are combining augmented reality, artificial intelligence and voice-controlled shopping to the physical retail boutique. A brand can gain an edge over its competitors by creating innovative products or production methods or introducing new technology to the market. Members of Forbes Business Council offer recommendations on how entrepreneurs can increase market share on current or upcoming products.

Make sure your efforts consistently focus on retention and creating loyal, raving fans. Then look for people with similar problems by targeting your audience into cultural groups or demographics and speaking to them in their language. Figure out why your audience is buying your product and what their needs are.

Offer Personalized Experiences

As your business grows, you want to stay in the mindframe of trying to capture more of the total market so that you create a recognizable and trusted brand. The key lies in understanding how to retain engagement with customers after the purchase without becoming pushy or demanding. Consultants know that providing excellent recommendations for a client should result in the customer reaching out again when they need to take their business to the next level.

Expand Locally to Capture More Market Share

Referrals and reviews are an easy way to gain market share through trust and social proof. In response, they launch a free local delivery campaign and promote it heavily on social media, resulting in a jump in orders and new customer acquisition. Education builds credibility, increases brand loyalty, and can make your offerings feel more essential.

• By investing time and resources into these areas, you are setting your business up for long-term success and profitability.
• By creating a strong brand with a clear message, you can empower your company to stand out and make a lasting impression in the minds of consumers.
• It provides tangible, detailed information about the company’s products or services, showcasing their benefits and how they can solve a customer’s problem.
• They encouraged hosts and guests to share their experiences and reviews, which not only created trust but also served as valuable marketing material.

Competitive advantage through innovation

Market share measurements typically use quarterly or annual timeframes, though rapidly evolving industries may require more frequent analysis. Smart financial leaders view market share not as a vanity metric but as a fundamental indicator of business health and competitive positioning. It's a core metric for understanding a first competitive position, growth opportunity, and financial health. He has proudly served thousands of companies in identifying gaps in talent, capabilities, systems, and more.

How to get started

Seek partnerships that will amplify and improve market awareness. At Savvy Ladies, we started to see TikTok listed as a referral lead, yet we had a very minimal presence. This can be done by both reviewing Google Analytics and asking your leads to complete an intake form sometime during the client journey. Companies unable to use data as a competitive advantage will ultimately be left behind. For example, offer your existing product in new colors or make product updates, such as additional features or accessories.

Perhaps the easiest way to increase your market share is to gain market share snap up your competitors. Owning 48% of the beverage market share, Coca-Cola managed to produce numerous products under different names and brands. Coke has created lasting inroads both in both fast food and quick service restaurants, consistently garnering the lion’s share of the fast food market size. We can all agree that Coca-Cola is one of the most known brands in the world. More than its quality products, Zappos is known for its Customer Loyalty Team (CLT) which sincerely engages customers via phone, chat, and email.

Below, a panel of Forbes Business Council members each share one strategy for increasing market share for a current product or one that's being newly offered to customers. Before doing anything drastic, a business leader will need to assess how the company is currently operating and how other competitors in the market are creating experiences that keep customers coming back.